Every person is unique. In a world of standardized answers, real luxury is to be seen, understood and valued. From here it comes map&apply by Callegari: a revolutionary vision that puts the individual at the center, making every consultation of unique and tailor-made skincare.
map&apply is a comprehensive approach to managing skincare in pharmacies, which transforms every interaction with the customer into a personalized experience.
1. Scientific analysis with Soft FX, the powerful device made in Italy measures the main parameters of the skin with probes and micro cameras: hydration, elasticity, melanin, sebum, pores, wrinkles, pigmentation, texture and redness. Soft FX saves each result in a personal Customer Card, so as to monitor changes over time, to adjust the advice.
2. The AI algorithm of Soft FX translates these measurements into tailor-made advice. Guide the pharmacist in choosing the most effective pHormulis textures and active ingredients for that specific skin, from a selection of 4 textures, 13 active ingredients and 6 fragrances, to instantly formulate 100% personalized serums, day and night creams and eye contour.
3. Formulation of a unique product with pHormulis Labò: the capsules of the chosen ingredients are inserted into phormulis Labò, identified thanks to the presence of a unique QR code and automatically mixed to create in real time a fresh product, rich in bioavailable active ingredients, without PEG, silicones, petroleum derivatives or phenoxyethanol. Unique, because it was created for a single person. Each pHormulis reference stems from a complete customization, ranging from the selection of the customized formula, to the label that also integrates the name and logo of the pharmacy and the name of the customer into the INCI.
pHormulis Labò It is the laboratory of Skincare tailor-made that allows the pharmacist to easily formulate products that are not on the shelf, but unique pieces that do not exist elsewhere and do not fear competition.
A few minutes, more than 2000 combinations, a single system. No warehouse, no waste.
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